World Organics is an organic skincare and makeup brand, devoted to natural beauty and wellbeing. Their products are made with pure, potent, supercritical extracts, using only the finest natural ingredients.

This client required educational content pieces, designed to help a prospect navigate World Organics product range. I developed a number of infographics which were used in emails, blog posts and across social media. These infographics contained custom illustrations which reflected the illustrative elements on the product packaging, adding a touch of beauty and uniqueness to the brand.

Christian Paul is a designer watch brand for men and women. Collections are inspired by landscape elements of Sydney feature interchangeable straps clasps and watch faces.

The client required a social strategy to increase brand awareness and sales. I was responsible for executing various EDM and Facebook campaigns for sales, partnerships and educational material. In the first month, revenue increased by 50%.

Thinco is a weight loss program for people who want to lose weight without exercising. Premium quality, hormone-free diet capsules and drops, combined with a scientifically proven fat burning meal plan, help to suppress the appetite and burn stubborn adipose fats.

This client required a full rebrand and digital media strategy to help attract their target market and scale the business globally. Using the target audience of women 25-45, we updated their product packaging so that it had a fresh tropical colour palette, but maintained it’s clinical appearance. From this new design, I strategised, designed and implemented email automations with touchpoints throughout the entire life-cycle of a contact. This automated system currently generates 20% of the client's total monthly revenue.

- Brand Guidelines

- Social Media Community Management - Increased Facebook followers by 1500% in 4 months

- Email Marketing

- Packaging

- Print Collateral

- Google Display Ads

A collection of my artwork, created with a stippling technique, using black ink, millions of tiny dots and hundreds of hours.

Kippins is a range of organic, cotton baby products which are sustainably sourced. They sell a range of products including cuddle blankies, muslin wraps, rattles, play mats, beanies, and books.

This client required promotional emails to go out over the holiday period of which I was responsible for strategising and implementing.

I created a series called the 10 tales of Kippins Christmas. These 10 emails went out throughout December, promoting the 10 Kippins character bundles. Each email contained a special which was available for 24 hours.

Vitaman is a range of all natural, 100% Aussie-made skincare and hair care for men. This client required a series of promotional emails to send during the holiday period. They requested that the designs feel masculine and classy, yet reference rugged outback, Australia.

In addition to designing the email and writing the copy, I coded an email header/footer template which is used across all email communications.

In partnership with Commando Steve and Gym & Fitness, I transcribed Commando Steve’s custom-designed workout into a digital PDF guide. This guide was used as a lead magnet and distributed to participants of the ‘8 Week Assault Bike Challenge’ and contained a link promoting the sale of an Assault Bike for their own home Gym.

In addition, I created a series of Google ads and email campaigns to promote the partnership.

Mojoco is a women-centric, sexual wellbeing store, who’s aim is to empower females and couples to explore their sexuality. This client came to me with a problem - Many Australian women are yet to shake the uncomfortableness and embarrassment associated with sexual wellbeing, even though they think that owning sex products is a positive thing. The client wanted to create a digital shopping experience which allows women to feel comfortable about pleasure, through a highly curated and arousing platform.

Through surveys and user-testing on the website, I was able to identify key areas which women felt were important to foster a safe space. From these insights, I developed a series of icons which formed Mojoco’s mission statement (in this case, their ‘Missionary Position’, coupled with an infographic to highlight key findings and form valuable blog content.

Health365 is a pharmaceutical company that encourages healthy living with the latest health news and Australia's best vitamins, superfoods, and weight loss supplements. They're the parent company to some of Australia leading brands including Bioglan, Natures's Way, FatBlaster and SlimRight.

I was responsible for strategising and executing an amalgamation series to combine several email lists into one main database. Through partnered email programs and influencer marketing, the database grew by 150%.

In addition, I implemented a weekly email newsletter, with a corresponding website banner. Using data-informed creative, I was solely responsible for the ideation, copywriting and design, right through to distribution.

Skin Doctors Cosmeceuticals help women all over the world look dramatically younger by reducing wrinkles, pore size, and smoothing skin to reverse the signs of aging.

This client required a social strategy to increase brand awareness and increase email capture. I was responsible for executing infographics and EDM's to educate users on the benefits and process of using the Skin Doctors products.

Vet Products Direct is a team of veterinarians and veterinary nurses who deliver premium quality pet and animal products worldwide. The client offered a membership which gave members wholesale prices sitewide, as part of a yearly fee. Vet Products Direct required an email strategy to increase the number of memberships sold.

I strategised and executed an educational drip series which highlighted the benefits of joining the club, backed by customer testimonials and statistical figures to display the savings they’d receive by joining the membership.

This task required that I design a four-page newsletter which presented information on the program 'Adobe InDesign' in a unique and visually catching manner. I was required to use black, and one spot colour to reduce printing costs.

This task saw that I designed a logo and poster promoting an upcoming event in the local area. I chose a local burger competition between various chefs whose creations were judged by the public.

I created a unique interaction between the words 'Between two Buns' and the image of a burger itself. The text stands literally, between two buns.

One of these watches is a digital illustration, and one is a photograph. Can you guess which one is which?

Answer: The watch on the left is a digital illustration.

Rockability Retro came to me wanting to revamp her family-owned business brand. She wanted something “vintage and a little bit sexy”. Specialising in affordable, high-quality vintage clothing, shoes and dresses, Rockabilly Retro wanted a logo which would appeal to both men and women. Taking inspiration from less saturated hues, iconic of the era, I developed a new logo, merchandising products, branding material and a new website, complete with their own style guide to keep the branding unified.

Rockabilly Retro utilises a striking leopard print pattern on their business cards, a pattern found on many of the business's products. This, coupled with the muted turquoise provided for an eye-catching, and memorable brand identity.

This 44-page Thai cookbook features authentic Thai recipes. The book was designed to be a part of a suite of cuisine cookbooks.

I was asked to design the front cover for 'The Big Issue' magazine; a magazine designed to be sold by the less fortunate. I illustrated a mother and her calf with their tails intertwined in the shape of a heart. This drawing was then transferred into Adobe Illustrator as a template and redrawn as a vector illustration.